Effective date: May 25, 2018
How We Collect Information
We may collect personal data from various sources, including:
From time to time, we may use or augment the personal information we have about you with information obtained from other sources, such as public databases, social media platforms and other third parties. For example, we may use such third party information to confirm contact or billing information, to verify professional affiliations or to better understand your interests by associating demographic information with the information you have provided.
Types of Information We Collect
The types of personal data we may collect may include:
How We Use Your Information
We may use the information we collect to:
We may also aggregate any personal data that we collect in connection with our Sites, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated information for our own legitimate business purposes without restriction.
How We Share Your Information
We may share the information we collect with:
We may also disclose personal data to comply with a legal or regulatory obligation, protect and defend the Guggenheim’s rights or property, protect the safety of our visitors and Site users or the public, or to protect against legal liability.
Our Legitimate Interests
We process your information given our legitimate interests in providing the public with access to our exhibitions, programs and membership. We may also process your information given our legitimate interest in undertaking marketing activities and collecting donations to promote and fund activities and programs in furtherance of our mission.
Content Submitted by Users
Some features of the Sites allow you to post content on our websites or mobile apps, or social media pages, such as product reviews. Content that you provide may be shared publicly or with other users or third parties.
Employment, Internship and Fellowship Applications
If you apply for employment or an internship or fellowship with the Guggenheim, we will use the information you provide to process your application, to monitor recruitment statistics, and to comply with government reporting requirements. The Guggenheim is headquartered in the United States and employee, intern, fellow, and recruitment data is held there and in other Guggenheim locations worldwide. If an applicant becomes a Guggenheim employee or intern, the Guggenheim will maintain a record relating to that person’s employment or internship participation (including information collected via the employment or internship application) and may provide additional information about our data practices in connection with employee and intern data to the extent required by law.
We do not knowingly collect personal data from children under age 13. If we learn that we have collected personal data from a child under the age of 13, we will delete that information.
Your Rights and Choices
Individuals in certain jurisdictions, such as in the European Union, may have certain rights and choices regarding the Guggenheim’s processing of their personal data. We reserve the right to verify your identity in connection with any requests regarding personal data to help ensure that we provide the information we maintain to the individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.
If the Guggenheim relies on your consent for the processing of your personal data, we will obtain your consent at the time we collect your personal data. To the extent provided by applicable law, you may withdraw any consent previously provided to us, or object at any time on legitimate grounds, to the processing of your personal data. We will apply these preferences going forward. In some circumstances, withdrawing consent to our use or disclosure of your personal data will mean that the Guggenheim may no longer be able to provide you with services or information about programming or initiatives that may be of interest to you.
Access to Personal Data
You may access the data we maintain about you by submitting a request to for inquiries relating to the Solomon R. Guggenheim Museum, or for inquiries relating to the Peggy Guggenheim Collection. If we grant your request, we will provide you with a copy of the personal data we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal data. We may reject your request to access or correct personal data, as permitted by applicable law. If we reject your request, we will notify you of the reason(s) for the rejection.
Portability of Personal Data
Under certain conditions, you may request that we transfer your personal data to another entity in the format in which we maintain it in the ordinary course of business. We may reject your request, as permitted by applicable law. If we reject your request, we will notify you of the reason(s) for the rejection.
Deletion of Personal Data
You may request that we delete your personal data. We may reject your request, as permitted by applicable law. For example, the Guggenheim may be required by legal, tax or other reasons to retain your personal data in its business or donation records. If we reject your request, we will notify you of the reason(s) for the rejection.
Cookies and Advertising
We, our service providers, and other third parties may also collect certain information about the use of our Sites by automated means, such as cookies, web beacons and other technologies.
We, our service providers and other third parties may collect information about Site users’ online activities over time and across third-party websites and our Sites.
The information that may be collected by automated means includes:
Web browsers may offer users of our Sites the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our Sites may not function correctly. For more information on how to disable cookies, please visit your internet browser’s “help” menu or you can visit http://www.aboutcookies.org/how-to-control-cookies.
Some of the third parties that collect information about your activities on our Sites may be members of organizations or programs that provide you with choices regarding the use of your browsing behavior for purposes of targeted advertising. For example, you may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. European users may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting your country, and then clicking “Choices” (or similarly-titled link). Mobile app users may opt out of receiving targeted advertising in mobile apps through members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting your choices. Please note that we may also work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
Because there is not yet a consensus on how companies should respond to web browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time. Please note that not all tracking will stop even if you delete cookies.
Links to Other Websites and Third Party Content
International Data Transfers
How We Protect Information
The Guggenheim maintains reasonable administrative, technical and physical safeguards designed to protect the personal data we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Despite these efforts, however, no organization, including the Guggenheim, can fully eliminate risks or guarantee the security of personal data. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information about you at any time, and we bear no liability for uses or disclosures of personal data or other data arising in connection with theft of the information or other malicious actions.
We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. When we no longer need the personal information we collect, we either anonymize the information or securely destroy the information.
Customers who reside in California and have provided their personal data to us can request, once per calendar year, information about our sharing of certain categories of personal data to third parties, for their direct marketing purposes. Such requests should be submitted to us at or;
The Solomon R. Guggenheim Foundation
1071 Fifth Avenue
New York, NY 10128-0173
The Solomon R. Guggenheim Foundation
1071 Fifth Avenue
New York, NY 10128-0173
Peggy Guggenheim Collection
Palazzo Venier dei Leoni
30123 Venezia, Italy